Take four
You wonder why Marvel's First Family (and first collaboration between writer Stan Lee and artist Jack Kirby) would have so much trouble transitioning to the big screen when predecessors (Captain America) and contemporaries (Iron Man; The Avengers) went on to cause a bigger splash; suspect it all stems from something folks behind those efforts remembered that folks behind this team's previous incarnations forgot: that it isn't the cosmic-ray powers that appeal to readers so much as the motivations they hold for fighting crime, supervillains, various forces of evil and injustice. Not the what, to paraphrase a key lesson taught in Michael Chabon's The Amazing Adventures of Kavalier & Clay, as the why.